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There will be multiple points in the Strategic Communication Evaluation that we hit upon, but the four main points are 1) Why Nike chose to use women in their advertising campaigns, 2) The effectiveness of the campaigns used throughout the 90’s and early 00’s, 3) The push back from some of their public regarding the issue of women in sports, and 4) The avenues that NIKE used to put out the advertisements and the certain athletes/teams that were used. Any other points you would like to make are extra.