The role of Product Manager
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Assignment 4. A friend of yours who has recently received her MBA and has never filled a formal management role before tells you that she had just been promoted to the role of Product Manager for her small Marketing Department. She is going to be supervising the work of ten individuals, some of whom have advanced degrees and many years of experience and some who are fresh out of college. Given the type of work (creative) and the type of employees (mostly well-educated) that she will be responsible for, what recommendations would you have for the type of leadership style and behaviors she should adopt? Is there a particular type of leadership that you feel might work best with this type of employee? Be sure to justify your answer drawing upon the theory and research in leadership that has been discussed in class and in the text. As with other reaction papers, 2-3 pages is the correct length.
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