“How Barbie Lost her Groove,” by Nash and Duvall
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Unit II Case Study Instructions read the article titled “How Barbie Lost her Groove,” by Nash and Duvall (2005). Compose a persuasive response that includes the following elements: • Explain why Mattel’s managers were able to slowly change decision making over time and what kinds of cognitive errors contributed. • Explain and comment on any factors related to organizational culture and innovation within Mattel’s setting that might have influenced the company to move in a more positive direction. By: Nash, Kim S.; Duvall, Mel. Baseline. Aug2005, Issue 47, p36-52. 11p. 2 Color Photographs, 1 Chart, 3 Graphs. , Database: Business Source Ultimate
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