Business Plan/Analysis

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Business Plan/Analysis

Part 1: You are a fairly new business (sports apparel) and are looking to get your name and your products/services out into the public. You have a modest budget of $10,000 for creating your marketing plan. Please understand that marketing is more than just advertising. I want you to develop a marketing plan for your business. You have a minimal amount of funds. I want a write-up of your marketing plan and then a breakdown of cost for your plan. You need to tell me why you choose to do what you did as it relates to marketing and what sort of impact you believe it will have on your business. You don’t want to spend $10,000 and not see a return on your investment. (1 page double spaced) Part 2: Select a small business that is purely online. It does not have a brick-and-mortar location. I want you to look at how this business operates and services its customers. How do they compete with stores with physical location? How do they market themselves? What challenges does this business face? (2 pages, double spaced) Please site all sources

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