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After listening to those episodes, you need to build a presence on a social media platform – a blog (using WordPress or another free blogging tool), Facebook page, Instagram account, WeChat account, Snapchat account, Twitter account, Tumblr, etc. Do not make entries on your existing FB profile, blog, Instagram account etc. – you must create a bespoke account.
Create at least six posts on that account/page, reflecting on aspects of the podcasts that you listened to. You need to address 10 questions below. Please note that extra research will be required to answer the questions. 1. Who do you think are the key target groups for this podcast? Be as specific as possible. 2. What problem is the podcast trying to solve/what ‘jobs to be done’ does it address for its target listeners? 3. What is the background of the host and how does it relate to this podcast/add credibility to the podcast? 4. How does their speaking and interviewing style add to or detract from the aim of the podcast?