A market entry plan for FCV International Football Academy
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It is a market entry plan for a UK based company (A football Academy) attempting to enter the Chinese and Hong Kong Markets. So far, I have managed to finish half of the assignment which is 6000 words. I have researched and finished areas such as the internal analysis, external analysis including PESTLE, SWOT, FIVE FORCES ETC. At this stage, I need to finish and decided on a realistic and reliable : *Market entry mode. *Suitable strategy to follow. (This should include theories to support the argument) *Controls which include: Financial budgets (sales forecasting and budgeting), marketing metrics and cash flow. (which should all be realistic and match the real markets).
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